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News » NETS ARE YOUR HOME TEAM FOR PARTIES


NETS ARE YOUR HOME TEAM FOR PARTIES


NETS ARE YOUR HOME TEAM FOR PARTIES NBA star Devin Harris is now available for bar mitzvahs.

The New Jersey Nets are renting him and some of the team's other players out by the hour to help sell season tickets in a tough economy.

For $25,000, fans get four courtside seats to 10 games, food and drinks and a 60-minute house call from their favorite star under a new program dubbed "Your Ticket to a Player."

"The players were willing to package themselves with the tickets," Nets CEO Brett Yormark told The Post. "They're used to making appearances at birthday parties at our arena."

The players will show up at the event of the fan's choice and will spend an hour shaking hands, signing autographs and taking pictures. They receive no additional compensation for these visits.

Only 20 such packages will be sold, and several fans already have expressed interest since the offer was announced yesterday, Yormark said.

The team is taking other creative approaches, too.

Earlier this year, it unveiled a 10-game ticket plan called "Match-Up," in which fans got reversible jerseys featuring the names of their favorite Nets on one side and opposing NBA stars, such as Kobe Bryant, on the other.

"This is the first time a team has marketed using its opponent," Yormark said. "And it's been our best partial-plan seller since I've been here. Fans love it. Kids are loving the jerseys."


Author: Fox Sports
Author's Website: http://www.foxsports.com
Added: October 22, 2009

 

 
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